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    FB升級服務條款解釋如何賺錢:企業付錢給我們向用戶展示廣告

    來源:神馬作文http://www.sxsrhm1.com

      6月28日消息,據外媒報道,社交網絡巨頭Facebook今天升級了其服務條款,提供了更多有關內容刪除、廣告定位和用戶知識產權的詳細信息。

      Facebook表示,新的術語并不代表該平臺實際運作方式發生了改變,但它們的目的是讓用戶對該平臺有更清晰的了解。新條款從7月31日起生效。

      Facebook副總裁兼副總法律顧問安娜·本克特(AnnaBenckert)發文稱:

      人們應該對在線服務的工作原理和使用個人信息有清晰、簡單的了解。今天,我們宣布更新我們的服務條款,以澄清Facebook是如何賺錢的,并更好地解釋人們在使用我們的服務時擁有的權利。這些更新并沒有改變我們的任何承諾或政策,只是幫助人們更清楚地了解某些事情。

      其中有些更新是我們與歐洲消費者保護合作網絡合作的結果。另一些則是我們與世界各地的監管機構、決策者和消費者保護專家進行對話后獲得的啟示。這些舉措也是我們履行承諾的行動,使人們對他們的信息有更多的透明度和控制權。例如,今年早些時候,我們對“為何看到這則廣告”進行了更新。然后我們發布了“為何會看到這個帖子?”,幫助人們理解和控制他們在新聞推送中看到的內容。

      以下是我們在服務條款中添加的信息摘要:

      ——如何賺錢:更新中提供了關于Facebook如何賺錢的更多細節,包括新的介紹,里面稱我們不會向用戶收取使用我們的產品的費用,因為企業和組織付錢給我們,以便向用戶展示廣告。

      ——內容刪除:在刪除違反條款或策略的內容時,我們會提供更多相關信息。

      ——知識產權:我們明確指出,當用戶共享自己的內容(如照片和視頻)時,將繼續擁有該內容的知識產權。用戶授予我們諸如顯示該內容等操作的權限,當該內容從Facebook中刪除時,該權限即告終止。這就是許多在線服務發揮作用的原因,在Facebook上也一直如此。

      ——刪除內容時會發生什么:我們將提供更多有關刪除共享內容時所發生情況的詳細信息。例如,當用戶刪除已發布的內容時,它將不再可見,但從我們的系統中刪除可能需要長達90天的時間。

      更新后的條款將于2019年7月31日在世界各地生效,用戶可以通過訪問我們的“服務條款”頁面來預覽這些更改。除了這些更新之外,我們將繼續努力,以確保人們了解我們的業務是如何運作的,他們的信息是如何使用的,以及他們如何控制它。

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