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    螞蟻相互寶成員數接近7500萬 又一巨頭入局互助計劃

    來源:神馬作文http://www.sxsrhm1.com

      科技巨頭的互助計劃布局再成焦點話題。近日,網絡安全公司360發布網絡互助計劃“360互助”。而更早入局的螞蟻金服,其旗下的相互寶最新成員數已經接近7500萬人,在過去不到三個月內成員數增長近半。

      6月28日,相互寶進行了最新一期互助金分攤扣款,救助人數增至150人,人均分攤0.51元。按照支付寶頁面的描述,每月14日和28日為相互寶的分攤日。記者了解到,隨著相互寶規模壯大,相互寶單期救助人數、分攤金額也將逐漸增加。此前,相互寶承諾,2019年的人均分攤金額不會超過188元,超出部分由螞蟻金服承擔。

      何為互助計劃?按照多個網絡互助平臺的解釋,要將互助計劃與保險區別開來。互助計劃是成員之間互幫互助的機制,加入的成員共同履行分攤義務,在患病后可以申請領取互助金。

      目前網絡互助計劃的主流模式為“事前預存+事后分攤”和“事前無須預存+事后分攤”。比如,相互寶、水滴互助和內測中的寧互寶采用無預存模式,輕松互助的會員需預存10元加入。按照支付寶的介紹,目前相互寶包括“大病互助計劃”、“老年防癌計劃”兩種,覆蓋18周歲-59周歲和60周歲-69周歲的兩類加入人群,額度最高30萬元。

      今年4月10日,支付寶曾宣布,相互寶的成員數超過5000萬。在螞蟻金服內部,這一速度被視作超過2013年橫空出世的余額寶。而截至6月28日上午11時,相互寶的成員數已經達到7450.94萬。也就是說,在不到三個月的時間內,相互寶的成員數又增加了50%。

      網絡互助計劃為何能夠迅速收獲眾多擁躉?95后曉玲(化名)說,“比較吸引我的是0元加入的互助分攤模式”。在另一位互助計劃的會員看來,互助計劃吸引人的就是每個人不用花太多錢,但匯聚在一起,能夠幫一些人解決困難。

      “首先,說明會員有保障的需求。同時,互助計劃加入成本比較低、門檻低,能夠吸引較多人加入。另外,后期分攤上,從過去的情況來看,由于加入的會員比較多,分攤的費用基本上在一般人能夠承受的范圍之內。”社科院保險與經濟發展研究中心主任郭金龍認為,這些因素導致互助計劃的會員增長特別快。

      業內有聲音認為,互助計劃的迅速發展,反映出了大眾尤其是草根人群對大病保障的巨大渴求。數據顯示,此前相互寶披露的5000萬成員中,有31%來自農村和縣城,47%為外出務工人員。

      相互寶“吸粉效應”顯現后,更多互聯網巨頭開始介入。在螞蟻、滴滴、蘇寧和間接布局的騰訊之后,據36氪報道,網絡安全公司360也于近日發布了“360互助”,其為一款針對100種重疾、30種輕疾、身故(含猝死)的網絡互助計劃。

      對于互聯網巨頭紛紛入局互助計劃,國務院發展研究中心金融研究所保險研究室副主任朱俊生認為,因為這些企業本身就有非常大的流量,建立互助計劃非常容易。另外,借助互助計劃,能夠讓它們和用戶之間保持更多的黏性,是一個相互促進的關系。

      消費者如何抉擇?在朱俊生看來,互助計劃跟保險可以形成補充,但可能會存在一些不足,比如保障額度相對有限。郭金龍表示,首先,可以查看其保障的風險有沒有針對性,是不是能滿足自己真正的風險保障需求,包括一些免賠的條款也應該注意。

    上一篇:“限時秒殺”殺進五環?拼多多:不予置評 下一篇:為何比特幣暴漲,山寨幣卻在一直跌?
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